Client: So!Creative Graphic Design
Brief: Develop a visual brand strategy for my start-up business.
Result: The logo portrays the energy of the creative process though the use of a lightning bolt icon and the lively typography. The slanted shape and halftone pattern also hints at movement and energy, all vital during the creative process. The colors were chosen to attract attention. These elements (color, typography, shape, icons & halftone) were then used to form the brand by being placed on all outgoing collateral. This is key to ensuring consistency and therefore building awareness and recognition.
Skills: Graphic Design, Logo design, Stationery, Branding, Adobe Photoshop, Illustrator, InDesign
Release Date: 2007