Client: Verve Portraits
Brief: To design company logo and stationery.
Result: The logo was designed to be placed on all company collateral, therefore I felt that it had to be designed in a style that did not compete with the vibrancy of the company’s photographs. I chose to use Helvetica as it is a clean sans-serif font which is easy to read. Grey was used as a neutral color and red was used as the eye catcher. The V was placed in a box to mimic a photo frame. I then designed the stationery with the same font and color palette, to ensure consistency & recognition across the brand. The end result presents a clean, unique and contemporary feel capturing the essence of the company.
Skills: Graphic Design, Logo design, Stationery, Branding, Adobe Illustrator, InDesign
Release Date: 2006