Client: Moro, Australia
Brief: Design packaging for new Moro Infusions.
Result: The inspiration for these designs came from the authenticity of the product. In order to convey a rustic feel, an illustrator was commissioned to create each illustration for front of pack. The care and attention to detail in the illustration conveys the quality of the product. Using a fresh contemporary font keeps the design current, and additional details such metallic print and gold foiling hint at the high quality product. The end result is a unique and eye catching design that stands out on supermarket shelves.
Skills: Packaging, POS, Adobe Illustrator
Release Date: February, 2017