Brand Design for Assorti

Client: Assorti, Australia.

Brief: This project was for the development of a new brand and new products. The brief requested an aesthetic that looked premium, artisan, special occasion, and authentic yet accessible to everyday Australians.

Result: Beginning with logo design, I used handwritten typography in a slightly messy font that gave the product an individualised, hand-crafted quality. To further drive this feel, I utilised illustrations which were hand-sketched, portraying imagery of food and ingredients to signify handmade craftsmanship and authenticity. In order to convey an artisanal finish, I selected a premium linen stock for print. The end result is an attractive suite of products and I received commendation from a range of stakeholders. The products are ranged nationwide and the range continues to grow.

Skills: Branding, Logo Design, Packaging, POS, Social Media, Adobe Illustrator, Photoshop, InDesign.