Logo Design for The Açaí Affect

Client: The Açaí Affect.

Brief: To refresh existing logo and create new designs for brand collateral.

Result: I began by illustrating palm trees with açaí berries for the logo and used colours which were current; fresh jungle greens. Knowing that the logo would be used on a large scale on the walls of the cafe as well as small scale on paper bowls, the design is clear, crisp and concise. Taking inspiration from current trends the design utilises coral as an accent colour. Infuenced by interior design trends and botanical wallpaper designs, I digitally illustrated a tropical jungle scene. I then integrated this illustration into the menu boards and flyers and I created a design that is eye catching when hanging on the wall of the cafe.

Skills: Logo Design, Layouts, Illustrator, InDesign.